While other companies simply try to widen their product range Denial came up with an entirely different idea. Why not offer a service that would allow their customers to benefit from the craftsmanship that is behind all the amazing designs and quality products? We are proud to present to you the Denial Print Co.! 2011 will be an exciting year for everyone involved and we wish them nothing but success. Just to point one thing out though – Denial hasn´t switched industries! They´re still a strong part of rollerblading and will continue to be. This is just a part of the company´s evolution that was bound to happen sooner or later.