Be-Mag was founded in 1996 as a newsletter released on Christmas Day, having since gone on to become the oldest rollerblading media company and magazine.
John Rübcke, Michael Bayr, Martin Fussenegger, and Stefan Kalt founded Be-Mag print magazine. From 2001 to 2016, Be-Mag released out 42 issues internationally.
Be-Mag later merged with Winterclash founder Johannes Jacobi’s website, Blading.info, in 2013. The largest action sports shop in Europe, Skatepro, purchased Be-Mag in 2017, ensuring the legacy of lived onward in the rollerblading community. After 5 years of support from Skatepro, full ownership was given to back to long time skaters and community leaders Editor in Chief Kevin Little and Visual Direction Jonathan Labez. 2022 marks a momentous occasion for Be-Mag, having come back full circle to being skater-owned and run blade media.