A PHOTO ESSAY ON THE CELEBRATION OF THEM
PHOTOGRAPHS BY JONATHAN LABEZ FOR BE-MAG
INTRODUCTION BY RYAN LOEWY
Back in February 2018, after more than of a decade in business, Jon Julio suddenly announced the end of Valo, quickly followed by the introduction of his new company, Them Skates. Kept under wraps like a pro for nearly a year, Julio crowdsourced his first run within the matter of one day, a true testament to the resiliency of blading.
This past Saturday, July 7th, Them Skates hosted a launch party event, inviting all those in proximity to come see the new warehouse, skate THEM boxes, and enjoy in the candor of others. We asked photo ace Jonathan Labez to attend and grab us some jams, and boy did he deliver. Check it out.
Jonathan Labez is a photographer currently based in Los Angeles, California. You can follow him on Instagram here.
Jon Julio founded ThemSkates in February 2018. You can follow him on Instagram here and ThemSkates here.
