History lesson: Advertising in the 90's (part 1)

Print adverts, they have been around for decades. We all know what today’s print adverts look like, a sleek studio shot of a skate and usually an action shot to accompany it. This has become the standard and very few people deviate from it. But, how did companies advertise back in the day?
When the first Daily Bread Magazine came out in 1993, blading like we know it today didn’t exist.
Pro skaters were still to be formed, there wasn’t really an industry established around it yet and most of the people involved were around 18 years old! But already back then “Skater Owned” was a big deal. New companies popped out monthly and their print adverts were straight, harsh, funny and everything in between, anything but boring.
With the first series of our “History lesson” we have searched through our blading archives to show you some our favourite adverts from back in the day. We feel that today’s blading world would be more fun, entertaining and unique if we still had these kind of adverts.
Make sure to check out PART 2: be-mag.com/history/history-lesson-advertising-in-the-90s-part-2

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